Privacy Policy

Privacy Policy

This Privacy Policy (“Privacy Policy”) describes how Equestrian Sport Productions (“ESP”, “we”, “us” or “our”) collects your personal information, how we use or disclose your personal information and how we protect your personal information. ESP respects the privacy of the users of our products and services, and we are committed to protecting it through our compliance with this Privacy Policy. Please note that this Privacy Policy describes our practices in connection with our business-to-business related services.

This Privacy Policy describes how ESP collects, stores, uses, and safeguards your information when you use our website at penobscotESP.com (the “Website”), and engage with us through any other websites, pages, features, or content owned or operated by ESP that direct to this Privacy Policy (collectively, including the Website, the “Services”).

By accessing, visiting, or using our Services, you understand and agree that the collection and use of your personal information will be made in accordance with this Privacy Policy. If you do not feel comfortable with any part of this Privacy Policy, please discontinue use of the Services immediately.

CONTENTS

1. Updates to this Privacy Policy
2. Information We Collect About You and How We Collect It
3. How We Use Your Information
4. Sharing and Disclosure of Information
5. Cookies and Other Tracking Technologies
6. Security
7. Third-Party Links
8. Social Media Pages
9. Children
10. Retention
11. Privacy Choices
12. Contact Us

1. Updates to this Privacy Policy

We may update this Privacy Policy from time to time as we update or expand our Services. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last updated. If we make changes, we will post the updated Privacy Policy on this page with an updated effective date. If we make material changes to it, we will provide notice through our Services or as otherwise required by applicable law. We encourage you to look for updates and changes to this Privacy Policy by checking the effective date when you access our Services. Any changes to this Privacy Policy will become effective on the “Last Updated” date indicated above. If you have any questions about this Privacy Policy, please use the contact form at https://penobscotESP.com/contact-us/, or call us at 207-762-7020 to speak with us directly.

2. Information We Collect About You and How We Collect It

Throughout this Privacy Policy, we use the term “personal information” to describe data that identifies you or makes you identifiable. What constitutes personal information depends on the local laws based on your residence or physical location, but generally refers to any information, alone or in combination with other data, that could reasonably identify an individual. Only the definition that applies under your local law will apply to you under this Privacy Policy. The types of personal information that we may collect about you include, but are not limited to:

a. Information You Voluntarily Provide to Us.

We collect personal information you submit to us when you use our Services, including:

• Form Submissions: contact information such as your name, email address, and phone number, or information that you provide by filling out forms that we make available. This includes various forms on our Website, or as part of other requests;

• Customer Service: contact information and messages we receive through our Customer Service team when you have questions or issues with our Services, or otherwise communicate with us by email, our Website, by telephone, in writing, or through other means; and/or

• Business Information: business contact information, billing records information, and other program information that allows us to transact with partners or customers.

Please note: When communicating with us by email or through forms on our Services, we ask that you please do not send us any sensitive information pertaining to yourself. ESP does not collect or store sensitive information or special categories of information.

b. Information from Third Parties.

When you interact with our Services or accounts on a social media platform, we may collect the personal information that you or the platform make available to us on that page or account, including your social media account ID and/or user name associated with that social media service, your profile picture, email address, friends list or information about the people and groups you are connected to and how you interact with them, and any information you have made public in connection with that social media service.

The information we obtain depends on your privacy settings on the applicable social media service; we will comply with the privacy policies of the social media platform, and we will only collect and store such personal information that we are permitted to collect by those social media platforms. When you access our Services through social media channels, you are authorizing us to collect, store, and use such information and content in accordance with this Privacy Policy.

c. Information We Collect Automatically.

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Information About Your Use of the Services: when you browse our Website, our systems automatically collect information such as your web request, Internet Protocol (“IP”) address, browser type, browser language, domain names, referring and exit pages, and URLs, platform type, pages viewed and the order of these page views, the amount of time spent on particular pages, and the date and time of your request.

• Performance Data: we may collect information about your preferences to make your use of the Services more productive. For more information, please see the “Cookies and Other Tracking Technologies” section below.

d. Information Collected from Other Sources.

We may receive information about you from other sources to help us correct or supplement our records, improve our Services or products, and prevent fraud.

3. How We Use Your Information

We will only use your personal information as described in this Privacy Policy or as disclosed to you prior to such processing taking place. The purposes for which we may use your personal information include:

1. To Provide You With Our Services.

We may use your personal information to provide you with information or to deliver our Services and any related products, and for any other business or lawful purpose reasonably anticipated within the context of ESP’s relationship with you.

a. To Provide Service-Related Communications.

We may send you administrative information to keep you updated about our Services. Such communications may include information about changes to this Privacy Policy, our Terms, security updates, and other relevant information.

b. To Provide Customer Support.

We will use your personal information to respond to your Customer Service inquiries, investigate any complaints, and ensure your continued use and enjoyment of the Services.

c. To Send You Marketing and Promotional Emails.

We may contact you with marketing or promotional materials and other information that may be of interest to you based on the Services that you already use or the offerings about which you have already purchased or inquired. You may opt out of receiving such emails using a link at the bottom of any marketing email or by contacting us as described below.

e. For Product Research and Development.

We want to ensure our Services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process your personal information to improve, optimize, or expand our Services or features of our Services. We do so by processing information about your use of the Services as well as any information you provide to us, and by measuring, tracking, and analyzing trends and usage in connection to your use or the performance of our Services.

f. To Enable Our Service Providers.

We use personal information to enable other companies and individuals acting on our behalf to facilitate our Services (“Service Providers”) to provide services to us so that we can provide our products and Services to you, or for other business purposes consistent with ESP’s relationship with you.

g. To Enforce Compliance with Our Agreements or Policies.

We process your personal information in accordance with this Privacy Policy to combat spam, malware, malicious activities, fraud, or security risks, as part of our ongoing maintenance and enforcement of our security measures, and to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

h. To Maintain Legal and Regulatory Compliance.

We process personal information to pay our taxes, fulfill our business obligations, and in response to valid warrants and legal processes, or as necessary to manage risk under applicable law.

i. For Customization.

We process personal information in connection with saving your user account, registration, and profile data or other personal information on our Services (so you do not have to re-enter it each time you visit or use the Services); tracking your return visits to and use of the services; tailoring your experience on the Services; and/or otherwise customizing what you see when you visit and use the Services;

j. To Facilitate Corporate Acquisitions, Mergers and Transactions.

We may process any information regarding your account and your use of our Services as is necessary in the context of corporate acquisitions, mergers or other corporate transactions as described more fully below.

k. With Your Consent.

For any other purpose disclosed to you prior to you providing us your personal information or which is reasonably necessary to provide the Services or other related products and/or services requested, with your permission or upon your direction.

4. Sharing and Disclosure of Information

We may disclose your personal information in the following circumstances:

a. Within Our Corporate Organization.

We may share your personal information with any of our corporate affiliates, including but not limited to companies controlled by or under common control with ESP, in order to provide you with the Services and take actions based on your request, as well as for the purpose of management, analysis, and business maintenance. For example, we may share your information with our affiliated companies to process orders and requests or expand and promote our Services.

b. Service Providers.

We may employ Service Providers to provide the Services on our behalf, perform service-related activities or assist us in analyzing how our Services are used. These Service Providers may provide us with support services such as credit card processing, website hosting, email, and postal delivery, analytics, and marketing services or conducting research. The Service Providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

c. Corporate Transactions.

We may disclose personal information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about the users of our Services is among the assets transferred. You agree to and do hereby consent to our assignment or transfer of rights to your personal information in such circumstances, unless you notify us of your preference to opt-out of such transfers.

d. To Maintain Legal and Regulatory Compliance.

ESP also may disclose your personal information to another party, such as law enforcement officials, to comply with legal requirements, court orders, government or law enforcement agency requests, to protect or defend ESP, or where we perceive an immediate danger of death or serious physical injury to someone as a result of activity on our Services. Our disclosures may occur under circumstances where we may not be authorized to advise you of such action.

e. With Your Consent.

We may disclose your personal information for any purpose with your consent.

5. Cookies and Other Tracking Technologies

We may use cookies, embedded scripts, software development kits (“SDKs”) and other similar technologies to collect additional personal information automatically as you interact with the Services and to personalize your experience with our Services.

a. Cookies.

Cookies are small web files that a website or its provider transfers to your device’s hard drive through your web browser that enables the website’s or provider’s system to recognize your browser and remember certain information. “First-party cookies” are cookies which are served the entity operating the domain through which the cookie is served. ESP and our affiliates’ own cookies are therefore “first-party cookies.” In case we allow others to service cookies through our Services, these cookies are called “third-party cookies.” We use first-party and third-party cookies for the following purposes:

• to make our Services function properly;
• to improve our Services;
• to make login to our Services easier (such as by remembering your user ID);
• to recognize you when you return to our Services and to remember information you have already provided;
• to track your interaction with the Services;
• to provide a secure browsing experience during your use of our Services.

b. Analytics.

We may use third-party service providers, including Google Analytics, to monitor and analyze the use of our Website. Google Analytics is a web analytics service offered by Google LLC (“Google”) that tracks and reports Website traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en. The Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout.

c. Other Tracking Technologies.

We use conversion beacons, tags, and scripts (each a “Tracking Technology” and collectively, “Tracking Technologies”), which fire a short line of code to tell us when you have clicked on a particular button or reached a particular page. We also use these Tracking Technologies to analyze usage patterns of our Services and record that a particular device, browser, or application has visited a particular webpage.

d. Your Choices.

Your browser may provide you with the option to refuse some or all browser Tracking Technology. You can exercise your preferences in relation to Tracking Technology served on our Website by taking the steps outlined below.

First-Party Cookies. You can use your browser to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Website and/or other parts of the Website may not work properly. You can find more information about how to change your browser cookie settings at http://www.allaboutcookies.org.

Third-Party Cookies. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites that allow people to opt out of interest-based advertising from their members. To opt out of interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/, and/or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1.

You can also find more information about how to change your browser cookie settings at http://www.allaboutcookies.org. Additional information may be found for the following browsers here:

• • Google Chrome
  • Android Browser
  • Internet Explorer
  • Mozilla Firefox
  • Safari (Desktop)
  • Safari (Mobile)
  • Opera
  • Opera Mobile

e.   Do Not Track.

Some Internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit “Do Not Track” or “DNT” signals. However, uniform standards for “DNT” signals have not been adopted, so our Website does not currently process or respond to “DNT” signals.

6. Security

We take precautions to protect personal information under our control from misuse, loss or alteration. Our security measures include industry-standard physical, technical and administrative protections to prevent unauthorized access to or disclosure of your information, to maintain data accuracy, to ensure the appropriate use of information, and to otherwise safeguard your personal information.

While we use reasonable commercial efforts to protect your personal information, no technology, data transmission, or system can be guaranteed to be 100% secure. We cannot guarantee the security of our databases or the databases of the third parties with which we may share such information, nor can we guarantee that the information you supply will not be intercepted while being transmitted over the internet. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) account credentials or a password for access to certain parts of our Services, you are responsible for keeping this account information confidential. You should not share your account information with anyone.

7. Third-Party Links

Our Services may contain links to websites that ESP does not operate or control. This Privacy Policy does not apply to information collected through those websites. We are not responsible for the privacy practices of these websites, nor any adverse consequences that may result from your interaction with such third-party websites. ESP has no influence over the privacy practices of these other websites or their use of cookies and other tracking technology.

8. Social Media Pages

Please note that we are not responsible for the collection, usage and disclosure policies and practices (including data security) of other organizations, such as LinkedIn, Facebook/Meta, YouTube, Instagram, TikTok, or any other social media platform provider, operating system provider, wireless service provider or device manufacturer, including any personal information you disclose to other organizations through or in connection with our social media pages. Any posts you make on our social media pages may be available to others who use those pages. Never include sensitive personal, financial, or other confidential information such as your social security number, address, phone number or email address when posting or commenting online. Please refer to the privacy policies of our social media partners when you interact with them online.

9. Children

Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from any child under the age of 18. If you become aware that a child under 18 has provided us with personal information, please contact us and we will take steps to delete such information from our systems.

10. Retention

We will retain your information for as long as your account is active, as needed to provide you Services or for other purposes stated in this Policy. We will delete the personal data or remove how the personal data can be associated with you as required by applicable law. We may still retain and use your information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements and as otherwise permitted by law.

11. Privacy Choices

a. Choices

We offer you certain choices about how we communicate with you and what information we collect from you.

• Correct or Update Your Information. If you have created a user account through the Services, you will be able to access, update and correct the personal data you have provided in connection with your account by logging into your account through the Services. You may also notify us via the information in the “Contact Us” section below to correct or update any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

• Delete Your Information. Under certain circumstances, you may have the right to request erasure of your personal data that we hold about you. To note, this right is not absolute, and we may refuse your right to erasure if there are compelling legitimate grounds for keeping your information.

• Marketing Communications. When you no longer wish to receive marketing emails from us, you can unsubscribe at any time by using the “Unsubscribe” link that appears at the bottom of such messages and following instructions contained within. You will not be able to unsubscribe from Service-related communications as they are necessary for us to continue offering you the Services. Please note that “Unsubscribe” requests may not take effect immediately, as it takes time for us to receive, process and apply your request, during which time your information shall remain subject to the prior privacy settings.

12. Contact Us

Should you have any questions regarding this Privacy Policy, our Services, or our privacy practices, please contact us at [email protected], or call us at 561-793-5867 to speak with us directly.